HARP LEADS

HARP Loan Refinance Candidates Database

Due to recent adjustments to the Home Affordable Refinance Program (HARP) by the federal government, millions of homeowners who were previously unable to obtain a traditional loan refinance now have the opportunity to do so through the Program.

SKM’s HARP Database allows you to reach all or a portion of the more than 7 million HARP refinance candidates in the United States on a local, state or national level with precise accuracy. Using our proprietary selection criteria, you can identify Fannie Mae or Freddie Mac mortgage holders and homeowners with little or zero equity, and target HARP refinance prospects that have:

SKM Proprietary HARP Database Pricing Use SKM’s proprietary database to identify and target the 7 Million+ homeowners who are now eligible to refinance under new HARP guidelines.
Quantity	Price
5,000	.16 each
10,000	.14 each
25,000	.12 each
50,000	.10 each
100,000	.07 each
For Large Volume Orders or Special Pricing, call 888.488.2918 or complete the Contact Form to the right.

A Credit Score of 640 or greater
No Bankruptcy in the previous 24 months
A Loan Balance of at least $100k (conforming limits)
No Mortgage Delinquency in the last 12 months
A Loan-to-Value (LTV) between 90-150% (on Fixed-Rate Loans) and 80-105% (on Adjustable Rate Mortgages)
Mortgage Open Dates later than May 31, 2009
Many additional selects

Millions Of Eligible Homeowners Need Your Help!

Use SKM’s HARP database to reach eligible refinance candidates who:

Have a mortgage guaranteed or owned by Fannie Mae or Freddie Mac
Are current on their mortgage with a good history of payment over the previous twelve months at the time of refinance
Sold their mortgage to Fannie Mae or Freddie Mac on or before May 31, 2009
Either have not previously refinanced under HARP or refinanced a Fannie Mae loan under HARP between March and May of 2009
Have a current loan-to-value (LTV) ratio that exceeds 80%

As a compliment to our proprietary selection criteria, you can further increase the effectiveness of your campaign by utilizing SKM’s advanced consumer segmentation and visualization system. These tools, along with the support of our dedicated team of sales and marketing professionals, will help you identify and target the ideal prospects for your HARP campaign.

Standard selects include Name, City, County, State, Zip, Phone (by request), Age, Date of Birth, Income, Household Income, Length of Residence, Occupation and more. Key selects include Mortgage Amount, Type of Loan, Name of Lender, Type of Rate, Date of Mortgage, Estimated AVM Market Value, Type of Property, Date of Purchase, Price of Purchase, Type of Dwelling, Loan-to-Value Amount (Estimated) and more.

Combine SKM’s proprietary HARP database with one of our industry leading direct marketing campaigns.

Every month, we create, print and mail millions of high-impact direct mail pieces that yield results for our clients. Take advantage of SKM's direct marketing expertise with a complete Turn-Key approach. We will manage your direct mail campaign from start to finish so you can spend more time doing what you do best: closing sales.

SKM's Turn-Key direct mail campaigns include data, design, print, packaging, postage and our toll-free call-tracking system that allows you track your campaign's success in real time. You'll know who's calling, when they're calling, where they're calling from and how long they spoke with one of your sales agents within moments after they hang up the phone.

For more information or to get your HARP marketing campaign started today, call SKM Media Group at 888.488.2918 or fill out the Contact Form to the right.